Google Trends: Things You Didn’t Know You Needed To Know!
WHAT IS GOOGLE TRENDS?
The Google Trends Website was first brought into the limelight on the 11th of May in the year 2006!
It examines and sorts relevant and popular searches amongst various geographical regions spread across the globe.
It displays the required results graphically thus providing multiple users a much understandable perspective.
Above all, it helps users get a glimpse of what’s happening around them and paves a delve into the real world.
HERE IS WHAT YOU NEED TO KNOW!
Let’s take into consideration one wants to get detailed information about the widely populated competition .ie. The World Cup.
Once ‘The World Cup’ is entered as a keyword, several fragmented options appear created to filter the search based on one’s preference and need.
- Using Worldwide helps you in targetting a specific market geographically. For example, you’ll see the keyword “World Cup” peak at different times across different hemisphere.
- Time selection ranges from the “past 5 years,” down to the “past 1 hour.”
- Filtering by category is essential. It’s needed to get a filtered search.
- Search Type which includes an image search, YouTube search, News Search and Google Shopping.
A graphical image sorted according to the ‘Interest Over Time‘ is then displayed across the screen.
Google Trends works in a highly relativistic fashion. The results of today aren’t compared to the overall popularity of all trends, but instead the previous heights of the keywords you had entered.
Like take into consideration, we alter the time frame to say the past hour. Google Trends then displays when the keyword ‘World Cup’ peaked!
A graph displaying ‘Interest by region‘ is then showcased next.
Onwards from here, one can check from the 79 regions with search results available online and compare.
One can also include low search volume engines for better enhanced searches!
This data can be downloaded and is very easily available.
After this, Related Topics pertaining to the searched keyword is then displayed.
Similarly, A result showcasing Related Queries is displayed.
Using ‘Top Charts‘ For Additional Insights
Top Charts is different than the trends most people are currently watching. It’s similar to the “Billboard Top 100” of Google; you’ll see the top trending items in a variety of categories.
How to view the Top Charts of a region
- Open the Google Trends Website.
- In the top left, click the Menu .
- Select Top Charts.
- To switch between Trending and Most searched views, select the drop down option at the top of the list.
4 STEPS ON HOW TO USE GOOGLE TRENDS FOR SEO AND MARKETING STRATEGIES!
1)Using Relevant Keywords –
Keyword research is the cornerstone of Search Engine Optimization, and tools like Google Search Trends make selecting the right terms seamless.
The relative search volume shows how many people tend to plug in to that query. The adjustable segments .ie. country, time, industry category, and search type , they all can narrow your search.
The more specific you make your search parameters, the easier you can decipher the search intent.
2)Exploring popular topics-
You can look at the rising topics and queries, which predicts profitable keywords in the same category as your original term. If you sort by top related terms, it gives you an overview of the best performing keywords during your chosen period.
This sets you up to either get a head start on emerging topics or compete for sought after keywords.
3)Determine Geographical benefits-
The map on Google Search Trends Explore isn’t just country-specific — it also breaks down interest in sub-regions, metropolitans, and cities.
This means you can see how marketable your services are in your target desirable regions.
Location trends can affect your local SEO efforts.
You can identify the areas that succeed best for your ideal keywords and levitate your competition. If you can perform services from anywhere, modify location-specific pages for the most engaged cities.
4)Seasonal Content-
Due to emphasis on time periods, it can guide your seasonal content creation. Catering to seasonal needs can change your content schedule, and this tool can pinpoint highest peaked searches.
You can line up content that deals with popular public holidays, events, or weather forecasts, based on these results.
Providing content that coincides with users’ searches is an artform , but you can anticipate their pain points and present your content as the solution if you know what they’ll be entering into Google.
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